Diagnosis from June 30, 2026 · proleap.appBeatriz's profile communicates technical competence but fails to translate that into market authority. The headline states a job title, not value. The About section reads like a résumé in prose: no thesis, no metrics, no defined ICP. The experience entries describe responsibilities, not results. With the action plan fixes, the profile has the potential to double its percentile in 30 days.
This diagnosis is AI-generated. The score and recommendations reflect a qualified analysis of your profile at the time it ran, but small variations may occur between analyses of the same profile, that is a characteristic of how AI models work, not an error. Use the score as strategic direction, not an absolute, definitive value.
What's working
- check_circleGood photo with proper lighting and a professional expression
- check_circleSão Paulo location increases visibility in the country’s largest market
- check_circleExperience across distinct segments (retail and tech) is a competitive differentiator
- check_circleRelevant tenure that demonstrates stability and delivery capacity
What's holding you back
- cancelDefault LinkedIn banner signals neglect of one’s own personal brand
- cancelHeadline has zero strategic search keywords
- cancelAbout section in third person, no metrics, and no clear CTA
- cancelExperience entries describe tasks, not results: prevents differentiation from competitors
- cancelOnly 3 recommendations for 8 years of career, weakens social proof
- cancelEmpty Services field eliminates the chance to generate passive leads
Mockup: optimized profile
Connecting talent to the right place. People & Talent Acquisition for growing companies
Beatriz Santos
Talent Acquisition & People and Culture | Employer Branding to scale tech and retail teams | 200+ roles filled
São Paulo, Brazil
About
Over the past 8 years, I've helped 40+ companies, from scaling startups to retail and tech corporations, hire with precision and build cultures where people stay and grow. I don't do operational recruiting. I do strategic talent acquisition: I understand the business, map the profile before opening the role, and deliver candidates who stay. I've filled 200+ positions in critical roles, cut turnover by up to 34% for clients with high attrition, and implemented onboarding processes that reduced new-hire ramp-up time by 40%. I work with data: every stage of the funnel is tracked, every decision has evidence. Employer branding isn't a pretty campaign, it's consistency between what a company promises and what it delivers. If you lead a company that needs to grow its team without losing its culture, or that hires a lot but retains little, send me a message. Here are the next steps.
Featured skills
Full section-by-section analysis
Prioritized action plan
0/7 completedIf you apply all the fixes
Current
48
Potential
84